Discover the authentic character of Negroamaro from Puglia with Cantine Paradiso U’Must. This expressive Italian red wine comes from the vineyards around Cerignola in northern Puglia, where native grapes and traditional winemaking have been part of the local culture for generations.
The name U’Must comes from the dialect of Cerignola and means “the must” — the freshly crushed grapes and their juice, ready to begin fermentation. For a winemaker, this is where everything begins. It is the moment when the grapes leave the vineyard and start their journey toward becoming wine.
The name is a tribute to the heart of winemaking and to the land where this wine was born. Cantine Paradiso has been making wine in Cerignola since 1954, with a strong focus on the native grapes of Puglia. U’Must brings that tradition to life through Negroamaro, one of the region’s most important indigenous varieties.
In the glass, U’Must shows a deep ruby-red color with rich aromas of ripe dark fruit, blackberry, plum, and cherry. As the wine opens, subtle notes of spice and toasted flavors add depth. The result is an inviting aroma with the warm and generous character of a Southern Italian red wine.
On the palate, this Puglian Negroamaro is rich and full-bodied, with generous fruit, balanced acidity, and well-integrated tannins. It has depth and structure while maintaining a pleasant freshness. The finish is long and satisfying, with lingering notes of dark fruit and spice.
Negroamaro is one of the great native grapes of Puglia, and U’Must is a true expression of its character. Even its name tells a story. In Cerignola, U’Must is the beginning of the winemaking journey — the crushed grapes, the juice, and the promise of the wine to come.
From U’Must to the finished bottle, this wine celebrates the land, the grape, and the generations of winemaking tradition behind Cantine Paradiso.
Food Pairing
U’Must Negroamaro is a natural match for grilled meats, steaks, lamb, roasted meats, sausage, hearty pasta with meat sauce, pizza, and aged Italian cheeses. Its rich fruit, balanced acidity, and structure make it especially enjoyable with traditional Southern Italian cuisine.
DOWNLOAD SPEC SHEET